“The best classroom in the world is at the feet of an elderly person.”Andy Rooney
The Philippines has approximately five million senior citizens by 2019 constituting 8.2 percent of the country’s total population. With this number, efforts and campaigns are being conducted to promote their well-being.
Aldrtz Corporation in partnership with the City of Manila gives tribute to its elderly by giving bottles of Pau Liniment to help ease the pains and discomfort brought by aging. A donation of 8,677 bottles of Pau Liniment were turned over to the Manila Office of the Senior Citizens Affairs (OSCA) for their social pensioners.
The donation is in support of the social amelioration stimulus package of the new city government of Manila led by Mayor Isko Moreno Domagoso and Vice Mayor Honey Lacuna-Pangan and the city councils.
Manila has the largest population of Seniors Citizens distributed to the different districts as follows: District I – 1,677 senior citizens, Brgy. 899 – 2,456, Old Torres Covered Court Pritil – 2,846, Manila District III – 1,800 senior citizens who belonged to social pensioners who were present during data validation activities held in different covered courts and sports complex around the city.
Our beloved lolo and lola took a day-off from selling goods in Divisoria and /or from babysitting their grandchildren. They excitedly availed not only of Pau Liniment’s Free Massage at the venue but the chance to experience Pau Liniment’s deep-seated effect on their body pains, chronic pain due to arthritis and rheumatism. Most of them frequently suffers back, shoulder, and leg pain.
During our small talks, our elderly expressed how happy they are to know the benefits of using an herb-based liniment such as Pau Liniment with PSICAPMO extract, that effectively reduce painful joint swelling such as in arthritis, without the risk of long term side effect. Pau Liniment is all-natural, its safe for daily and frequent use. The scent of Pau Liniment provided comfort and relief while our lolos and lolas patiently wait for their turn to register.
The turnover of Pau Liniment was held at the Manila Mayor’s office last September 20, 2019 with Mayor Isko’s cool product endorsement during his live capital report and repeatedly recited “Walang Aww sa Pau.” It was received by Jocelyn “Joy” Dawis Asuncion, director of the Senior Citizens Affairs.
The Mayor thanked Mr. Ritchie Corpus, Aldrtz Corporation President and instructed the assembly
“pamigay nyo kaagad sa seniors ito, para sa mga kasu-kasuan, sakit ng katawan.”
He highlighted the contributions and the sacrifices that they made to bring glory to Manila and advised the young generations, like himself to preserve what our elders have fought for with their lives.
Relative to this, Aldrtz Corporation’s Pau Liniment is committed to bring better quality of life to more people as possible, including those who cannot regularly afford it. It is thankful for the opportunity to be part of an important project by sharing the benefit of Pau Liniment especially the indigent senior citizens of Manila because Pau Liniment believes that everyone deserves a pain-free and healthy life
Aldrtz Corporation were represented by Katherine Roque, Product Manager (PM) -Pau Brands, Winsel Villanueva, PM Emerging Brands, Lemuel Telmo, PM PDA Brands, Diodunelle Felipe, Volunteer Head / Project Brand Champion, Jomar Estrera, Marketing Development Officer –Luzon, Joseph Talaman, Marketing Officer –NCR and Cherry Lou Santok, Promo and Merchandising Officer. # (rrm/katroque)